As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.
Shining the light on how high-quality packaging will deliver excitement after an anticipated delivery, what is it about unboxing videos that hook us as customers? Here are four ways packaging can power the “unboxing” event.
1. Use popular colors
Recently, the “in” color has been Millennial Pink, believed to be inspired by iconic director Wes Anderson’s use of pink in Grand Budapest Hotel or a variant of Apple’s rose-gold iPhone. Popular amongst younger influencers, it is commonly described as peaceful and pure, with an air of retro-kitsch.
Used by the likes of Acne Studios (above) and Glossier, present-day packaging incorporates this dusky pink, in the hopes of appearing on an influencer’s Instagram page. For if they do, their scope will expand to potentially millions of users.
Additionally, many brands are keeping their packaging simple and clean, to appeal to influencers who prefer clean palettes in their posts. This is evident in such brands as Gucci (below) and Céline.
NEXT: Include inviting or witty messages