4 ways packaging intensifies the shopper’s ‘unboxing’ experience: Page 3 of 4

By Robert Lockyer in Packaging Design on November 27, 2019


3. Make it personal

Popular beauty brand Bare Minerals (above) changed the game of foundation when it increased its shade range to suit more customers. It could have stopped there, but instead, it enhanced the packaging to feature the purchaser’s name, adding another layer of personalization to the product.

NEXT: Tout transparent ingredients

Robert Lockyer

At the heart of luxury packaging provider Delta Global’s worldwide enterprise is its enthusiastic and experiential founder and CEO Robert Lockyer. Working with some of the world’s most iconic brands—the likes of Tom Ford, Estee Lauder and Coach—he has a wealth of expertise and commitment to customer experience. Lockyer recognizes that the power of packaging and the theatrical edge to “unboxing” a product is an intrinsic part of marketing and branding when it comes to customer retention. An entrepreneur, Lockyer has almost three decades of experience in the packaging industry and seeks to break the mold of large corporations by thinking flexibly and actively developing exciting, brand-enhancing concepts. He is an expert in establishing a global business, leading innovation and building long-lasting relationships with high-profile brands and continues to steer the creative and connected thinking behind the growing enterprise.

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