4 ways packaging intensifies the shopper’s ‘unboxing’ experience: Page 4 of 4

By Robert Lockyer in Packaging Design on November 27, 2019

4. Tout transparent ingredients

Health-and-wellbeing is a hot trend in the world of marketing, due to the recent explosion of press coverage and media posts on the subject. As such, brands like The Ordinary (above) have capitalized on the consumer’s need for organic products, by labeling the ingredients on the bottle and keeping the packaging clean.

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As new trends surface and old trends die out, the world of packaging is in a constant state of flux. One thing is for sure: The collaboration between social media/online content and product boxes will be prevalent for years to come. To stay ahead of the curve, brands need to embrace the value of quality and innovate new ways to package their products.

Robert Lockyer

At the heart of luxury packaging provider Delta Global’s worldwide enterprise is its enthusiastic and experiential founder and CEO Robert Lockyer. Working with some of the world’s most iconic brands—the likes of Tom Ford, Estee Lauder and Coach—he has a wealth of expertise and commitment to customer experience. Lockyer recognizes that the power of packaging and the theatrical edge to “unboxing” a product is an intrinsic part of marketing and branding when it comes to customer retention. An entrepreneur, Lockyer has almost three decades of experience in the packaging industry and seeks to break the mold of large corporations by thinking flexibly and actively developing exciting, brand-enhancing concepts. He is an expert in establishing a global business, leading innovation and building long-lasting relationships with high-profile brands and continues to steer the creative and connected thinking behind the growing enterprise.

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