4. Tout transparent ingredients
Health-and-wellbeing is a hot trend in the world of marketing, due to the recent explosion of press coverage and media posts on the subject. As such, brands like The Ordinary (above) have capitalized on the consumer’s need for organic products, by labeling the ingredients on the bottle and keeping the packaging clean.
As new trends surface and old trends die out, the world of packaging is in a constant state of flux. One thing is for sure: The collaboration between social media/online content and product boxes will be prevalent for years to come. To stay ahead of the curve, brands need to embrace the value of quality and innovate new ways to package their products.