5 packaging design trends on the way out in 2018

By Pamela Webber in Packaging Design on December 20, 2017

Say ba-bye to overly masculine packaging graphics, tiny type and boring colors. As 2017 winds down, new emerging trends are showing these dated designs the door.


It’s a great time to be in the packaging industry. Small consumer packaged goods (CPG) brands have easier access to retail, making it possible for them to compete toe-to-toe with industry giants. This is great news for anyone thinking of starting a brand, and it’s great news for packaging designers.

If you ask us, packaging design is one of the most interesting and dynamic categories in our industry. It’s everywhere you look, and it’s always changing to meet the wants and needs of consumers. As the bar is raised within the industry, though, certain packaging design trends start to fade.

To help us gain better insight into these trends, we spoke with one of our top packaging designers here at 99designs, Martis Lupus, to see the top five packaging design trends on their way out in 2018—and learn more about what’s emerging in their place

Here’s what we found…


1. Over-cluttered designs (in favor of simplicity):

Over-cluttered design is becoming a thing of the past, especially as we start to see a broader adoption of minimalism across design categories. In the coming years, we expect to see even the most classic “old school” CPG brands update their packaging to adopt a more modern, minimalistic style. As more consumers have come expect product packaging to convey the necessary information instantly, brands have started to adapt. As a result, only the most relevant information about the product plays a dominant role in the packaging composition, with a more careful use of white space and colors.

Minimalist packaging by 99designs designer O I O O I I O I for Zenji Matcha.

Stripped down to the essentials via Soylent.


NEXT: Nix small type



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Pamela Webber

Pamela Webber is chief marketing officer at 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. In her role, Webber has penned many guest posts and bylines for marketing and small business publications, from CMO.com and Marketing Profs to SmallBizDaily, Small Business Opportunities and Success.com.

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Hate new trident gum packaging. Bring back the old 18 piece design.