5 packaging design trends on the way out in 2018: Page 2 of 5

By Pamela Webber in Packaging Design on December 20, 2017

2. Small typography (in favor of bigger and bolder):

For similar reasons, we’re also seeing a more limited use of small typography.  As consumer attention spans shrink, it’s becoming more important than ever for designers and brands to relay their messaging as clearly and as quickly as possible, especially in packaging.

In the coming years, we expect to see more brands take this to the extreme by using bold fonts and fewer words to get their message across loud and clear—and stand out on shelves.

A bold branding approach via Eboost.

 

NEXT: Don’t get too familiar

 

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Pamela Webber

Pamela Webber is chief marketing officer at 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. In her role, Webber has penned many guest posts and bylines for marketing and small business publications, from CMO.com and Marketing Profs to SmallBizDaily, Small Business Opportunities and Success.com.

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Hate new trident gum packaging. Bring back the old 18 piece design.