5 packaging design trends on the way out in 2018: Page 3 of 5

By Pamela Webber in Packaging Design on December 20, 2017

3. Familiar packaging (in favor of experimental):

Recreating the familiar has been a strong trend in packaging design for some time now, but as more experimental styles flood the scene, it seems to be taking a back seat. In it’s place, we’re seeing designers take bigger creative risks with innovative and whimsical packaging solutions, testing the limits like never before and pushing packing design into new territories. 

Who knows what “familiar design” will stand for in the years to come.

Re-imagined packaging via Team Wunderbar!


NEXT: Stop wasting packaging



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Pamela Webber

Pamela Webber is chief marketing officer at 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. In her role, Webber has penned many guest posts and bylines for marketing and small business publications, from CMO.com and Marketing Profs to SmallBizDaily, Small Business Opportunities and Success.com.

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Hate new trident gum packaging. Bring back the old 18 piece design.