5 packaging design trends on the way out in 2018: Page 4 of 5

By Pamela Webber in Packaging Design on December 20, 2017


4. Wasteful packaging material (in favor of sustainability):

As consumers become more conscientious about the environmental impact of their purchases, more and more brands are opting for packaging and packing material with a much smaller ecological footprint. The cheapest and most accessible materials, like plastics, are being replaced by biodegradable materials, like paper, hemp, starch and cellulose, and more easily upcycled materials like bamboo and glass.

We salute the progress being made in the research of sustainable packaging material that brings to life products like algae-based gel for packaging water or milk protein-based biodegradable film (yes, you can eat it).

Eco-friendly packaging design by 99designs designer Martis Lupus.


NEXT: Soften manly designs



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Pamela Webber

Pamela Webber is chief marketing officer at 99designs, where she heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. In her role, Webber has penned many guest posts and bylines for marketing and small business publications, from CMO.com and Marketing Profs to SmallBizDaily, Small Business Opportunities and Success.com.

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Hate new trident gum packaging. Bring back the old 18 piece design.