The rise of the wellness industry has come with an increased societal appreciation for transparency when it comes to what we put in our bodies. But that doesn’t mean your packaging needs a Bayeux tapestry-length list of ingredients across the front label. Instead, in 2023, health brands are adorning packages with illustrated ingredients in bold, fun color palettes to showcase what consumers can expect when they open up the product. Not only are these designs great for standing out on a shelf, but the clever use of color and illustration can also differentiate product flavors or variations within a product line.

The pairing of bright colors and cartoon-like drawings also make a product feel more approachable, fun, and wholesome, helping brands communicate that being healthy doesn’t necessarily need to mean boring in 2023!