5 ways packaging inserts can increase customer loyalty

Gloria Kopp in Packaging Design on December 12, 2017

You know what they say; it’s easier to retain a customer than it is to secure a new one. With this in mind, it’s easy to see why it’s so important to work on improving your customer loyalty and making it the best it can be.

One of the best ways to do this is to start marketing to your customer the moment they have purchased your product. You can do this by using inserts that go into the packaging of your product. However, there’s a lot more to this tactic than simply chucking a discount code into the box.

Here are five steps to maximize your opportunities when it comes to using inserts to improve your customer loyalty levels.


1. Send personalised/handwritten cards

Nothing makes a customer smile more than receiving a personal note from the business they just bought from, and it’s easily one of the best ways to maintain and improve your customer loyalty ratings.

Of course, this will solely depend on your business and industry. After all, you don’t expect a company to start dishing out handwritten thank you cards for buying a commodity item. However, if you sell handmade arts and crafts or baby clothes—basically a product that’s personal—this is where these notes can excel.

Many tools exist that can help you write and create beautiful and attractive personal notes, such as Adobe Spark or Canva.


2. Include discount codes

Okay, the first way that you could use inserts is by giving your customer a discount. Of course, other discounts are typically sent by email. Leaving one in the packaging is like a gift within a gift and it’s sure to get your customer excited.

You can easily create comprehensive and eye-catching discount offers for your packaging using writing tools like UK Writings and Cite It In.


3. Write Thank You cards

Show your customers you care about them by thanking them for their recent purchase. This is bound to make your customers feel appreciated, which is one sure-fire to make them want to come back for another purchase.

This could go hand in hand with the considerations above, and you could combine the two, saying something like “Thank you for shopping with us. Here’s 10% off your next order.”

This is just scratching the surface of ideas. Some of best writing tools, such as EssayRoo and State of Writing, can help you create compelling thank you cards that will generate repeat sales.


4. Think about cross-selling opportunities

The fact that a customer has already purchased something from you is such a good sign and, as long as the experience went well, there’s no reason they won’t buy from you again. With this in mind, why not include an insert in your packaging that educates your customers in what similar products you have that they might like.

Cross-selling is a great way to make more sales and can be extremely effective in boosting your bottom line. Tools like Big Assignments and Easy Word Count are great tools for helping you create these kinds of inserts.


5. Invite your customers online

Of course, you can’t forget about the power of social media and what it can do for your business. Inside your product’s packaging is a great place to include a request that can help you and your business. Likewise, this is another solution that can be used alongside any of the solutions listed above.

Within these inserts, you simply request your customer to go online, onto your website, their email or their social media profiles and leave a review on what they think your service and product was like.

“This is a great way to source positive reviews of your products, which is ideal for gaining new customers, as well as giving your existing customers a chance to speak out and become part of your online community,” explains Amy Duncan, customer relationships manager at Boomessays.


When you take control of the packaging insert marketing technique, and it can really put your business at an advantage, usually more than most other marketing strategies. Just get creative and use what suits your business.


Gloria Kopp is a marketing strategist and a customer relationships manager at Paper Fellows. She is a regular contributor at Engadget and Oxessays blogs. Kopp is an author of Studydemic educational project for marketing students and educators.

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