6 new directions in packaging materials and design: Page 6 of 6

By Leslie Sherr in Packaging Design on August 26, 2015

6. Bag also brews gourmet coffee

Grower’s Cup by Ulrik Skovgaard Rasmussen and Mareks Melecis:

An innovation-driven company intent on changing the way people brew coffee and tea, Grower’s Cup advocates what is widely recognized among connoisseurs as the ideal method for showcasing different flavors of coffees—the pour-over. A thin, continuous stream of hot water that is slowly delivered, rather than a full dousing, allows the grounds to “bloom” and the optimal taste to be achieved.

Recognizing, however, that not everyone can afford the patience involved in the slow pour method, the Danish company developed a disposable coffee brewer for portable consumption.

Following numerous prototypes, the final design overcomes several of the challenges associated with filtering and pouring a hot beverage. A printable, waterproof, polyethylene-coated Kraft paper exterior surrounds an inner filter made from food-safe low-density polyethylene mesh. The interior pouch is filled to the optimal measure with ground beans from one of 10 different single-estate coffee farms or co-ops located around the world, and can withstand hot water temperatures without losing the necessary rigidity.

Lightweight and slim, the entire construction is heat-sealed to ensure optimal contact between the water and the grounds for brewing and pouring. And a tab along the collar keep fingers cool while dispensing the steaming contents.


Leslie Sherr is a writer, editor and brand strategy consultant in New York City focusing on architecture, design and innovation. She is the co-author with Dr. Andrew Dent of Material ConneXion of the forthcoming book “Material Innovation: Packaging” (Thames & Hudson).

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