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7 on-the-go packs leading in design
Kari Embree
October 22, 2014
1 Min Read
Ready Pack introduced six Bistro Wrap Kits in May 2014 in its salad bowl packaging. For the salads and the wrap kits, these bowls are filled with lettuce, with a compartmentalized tray sitting on top holding various fresh ingredients. The wrap kits also include an artisan tortilla, sauces and “a delightful crunch,” according to the company. Then the bowl is sealed with film lidding.
According to the 2014 Health & Wellness Survey released by the Grocery Manufacturers Association (GMA), there are more than 30,000 healthier product choices that have been released in the marketplace between 2002 and 2013 with 10,000 in just the last four years alone.
“Consumers want to eat better and they want to do so in a way that fits their lifestyles. The 2014 GMA Health & Wellness Survey demonstrates that the industry has responded to this need in a significant way. America’s food and beverage companies have made available to consumers thousands of new and reformulated product choices that are less in calories, fats, sugar and sodium to help them build healthy diets for themselves and their families,” says Pamela G. Bailey, GMA president/ CEO.
The report also highlights that 46% of companies have introduced single-serve packaging to help consumers manage their caloric intake.
In 2014 alone, Packaging Digest has covered a plethora of single-serve packaging options from several leading brands. To capture this growing demand for portion control sizes from health-minded consumers, I have created a slideshow to showcase some of the top leading designs. Click here to view the gallery.
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