7 packaging designs that make the most of summer movie mania: Gallery

As we enter the dog days of summer, kids and kidults alike try to cram as much fun into what time they have left to enjoy the season. Like taking in a cool movie when the temps heat up.

Tapping into the marketing magic of blockbuster movies, brand owners have adorned their packages with heros, dinosaurs and cute yellow troublemakers. See some popular character studies in our entertaining slideshow.