Gold Award: Amcor, Molson Coors 12 Pack Cooler Bag
Amcor’s new Molson Coors 12 Pack Cooler Bag maintains the packaging billboard for shelf appeal and includes a carrying handle, while providing new functionality for a better user experience. The side gusseted bag design makes it possible for additional film to tightly overlay the traditional brick format to create a compact design durable enough for distribution. Once open, that additional film turns into a durable cooler bag that holds up to five pounds of ice and can chill beers from 70°F to 35°F in as little as 20 minutes, eliminating long wait times and the need for a separate cooler.
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