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Ecommerce/Supply Chain

Amazon Shoppers Grade Refillable Plastic-Packaged Cleaners

Vizit’s artificial intelligence determines the scores Amazon shoppers give to the online images of nine brands and types of refillable, plastic-packaged cleaners.

The importance of digital shelf impact cannot be overstated in today’s online, ecommerce-driven omnichannel market.

The Visual Brand Performance Platform from Vizit, “the world's first Visual Intelligence company,” offers a revolutionary technology that helps global consumer brands drive higher sales by optimizing their visual content and designs.

Vizit generously undertook a project for us: It sourced 400 images from more than 30 brands and 50 household cleaning spray products, then narrowed the set to nine popular “refillable” cleaning spray products. These were assessed by the AI-generated shoppers of three popular online retailers: Amazon, Target, and Walmart. The products included Blueland, a relative newcomer to the market that gained national attention on Shark Tank.

View the results in this slideshow gallery that identifies the Top 3 performers — and a laggard — among Amazon shoppers.

Be sure to read the introductory feature about the technology and this study.

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