Tanteo tequila is a hand-infused spirit in a hand-crafted bottle designed by Tanteo Spirits' creative director and cofounder, Lincoln Mayne. The Australian-born Mayne boasts a background in both graphic and fashion design, during which he cross-branded, designed and provided creative direction for numerous brands, including Calvin Klein, Maxmara, PUMA and VH1.
Mayne also designed the logo, which uses handwritten lettering and ink blots to present an artisan feel. Ghost-written lettering and subtle variations of blue impart a sophisticated, contemporary air. The labels were digitally printed by Tapp Technologies Inc. (www.tapptech.com) using a Hewlett-Packard (www.hp.com) Indigo WS4000 press on Fasson, an Avery Dennison brand (www.na.fasson.com), 70# eggshell stock in four-color process with foiled-stamped silver and embossing.
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