As part of Azuñia's aggressive strategic focus on developing a boutique brand into a marketing powerhouse, a new look and feel of the Azuñia bottle has launched into the market place. Available in April, the new design will align the brand with the concept of modern meets authentic. The new package incorporates textured paper labels, wood caps, and hand-crafted glass bottles to accentuate the award-winning tequila.
"As part of the brand strategy and long term focus, it was time to develop a new bottle that reflected the traditions in Mexico while aligning with the Celebrate the Adventures of Life campaign," says Jim Riley, CEO, Azuñia Tequila. "Every detail of the label has undergone months of evaluation and critique. The authentic Mexican hand-crafted recycled glass bottle, hefty silver wooden cap give Azuñia's new look a sophisticated appearance while capturing ambiance of the tequila legacy."
The bottle has officially launched to the spirit industry at a launch party with Playboy magazine at BESO restaurant in Hollywood, CA. Consumer will begin seeing the new bottle available at retailers, restaurants, bars and night clubs in April.
Azuñia is focused on a strategic phased launch of the "Adventures of Life Campaign" that is unlike anything that has been launched in this category. As the campaign is rolled out, consumer will understand that Azuñia is not just a brand of tequila, but a way to live life.
Source: Azuñia Tequila