The company has created a range of Bag-in-Box products with the tap on the outside, enabling customers to get a clear glimpse of the feature. The Vitop tap is positioned on the outside of the box at the end of filling, while the bag is inserted into the box, and can be added either manually or automatically according to specifications and usage. The Bag-in-Box is displayed on retail shelves with its tap visible. According to the manufacturer, the design is practical because the end user doesn't have to extract the tap from the box, and because the consumer can see the item on the shelf and instinctively understand how the packaging works.
Smurfit Kappa Group, 954-514-2600.