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Bag closure gives Hill's Pet Nutrition a better consumer experience

Bag closure gives Hill's Pet Nutrition a better consumer experience
Hill's Pet Nutrition Ideal Balance




Premium pet food maker Hill's Pet Nutrition has partnered with Velcro Industries to integrate its Press-Lok closure technology into its Hill's Science Diet pet food packaging to ensure an easy, consumer friendly experience.


"There are many tangible consumer benefits that the Press-Lok closure system provides to our Hill's Science Diet packaging," says Christopher Rector, director of marketing of Hill's U.S. "The Press-Lok application provides a fast, effective and stress-free bag closure solution. [It] opens and closes easily and quickly, keeping the kibble in and the paws out."


The Press-Lok closure is simple to open and close because it contains an easy alignment that allows the hooks to engage without precise line-up, securing closure with great burst strength to maintain the package integrity that Hill's Science Diet customers expect. Additionally, Press-Lok closure has an audible click, allowing consumers to hear their pet food packages open and close, ensuring a tight seal, even if kibble crumbs get on the fastener surface. The Velcro Brand Press-Lok closure system is a proprietary hook-to-hook technology that can work for a wide variety of packaging closure scenarios.


The new packages are produced by PEEL Plastics Products Ltd., in Brampton, Ontario, Canada. Hill's Science Diet pet foods packaging will feature Velcro Brand closures and are available through Veterinary clinics and finer pet specialty stores.


Source: Velcro Industries



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