Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Beans in a zip with zappable pouch

Beans in a zip with zappable pouch
Isadora Refried Beans

Isadora Refried BeansVerde Valle, Mexico's leading bean and rice brand and the producer of Isadora Beans, has launched Isadora's new line of refried and whole beans packaged in a uniquely designed, state-of-the-art pouch. Along with its lightweight convenience, the multi-layered retort pouch offers retention of exceptional flavor and nutritional value.


This new packaging has revolutionized the prepared bean category in Mexico, quickly outselling canned beans in supermarkets across the country. Isadora refried beans are available in four popular flavors: Tex-Mex, Original Recipe, Low Fat and Black, in a 15.2-ounce size. Isadora Whole Pinto and Whole Black beans are available in 16-ounce packages.


"This is a very exciting new line for us," says Alan Konecny, Isadora's regional sales manager. "The beans are really delicious; in fact, studies in Mexico have shown us that customers widely prefer the homemade flavor, texture, and aroma to beans that are ‘preserved' in a can. Plus, they microwave in just one minute. Our customers are going to love the quality and convenience."


Isadora Refried and Whole Beans are high in fiber, protein and iron; low in saturated fat; contain no cholesterol or trans-fats; and are gluten-free. The sealing and construction of the multi-layer, BPA-free retort pouch ensures superior safety and integrity of its contents, which stay fresh for up to 24 months.


Source: Verde Valle Foods Inc.


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.