This new packaging has revolutionized the prepared bean category in Mexico, quickly outselling canned beans in supermarkets across the country. Isadora refried beans are available in four popular flavors: Tex-Mex, Original Recipe, Low Fat and Black, in a 15.2-ounce size. Isadora Whole Pinto and Whole Black beans are available in 16-ounce packages.
"This is a very exciting new line for us," says Alan Konecny, Isadora's regional sales manager. "The beans are really delicious; in fact, studies in Mexico have shown us that customers widely prefer the homemade flavor, texture, and aroma to beans that are ‘preserved' in a can. Plus, they microwave in just one minute. Our customers are going to love the quality and convenience."
Isadora Refried and Whole Beans are high in fiber, protein and iron; low in saturated fat; contain no cholesterol or trans-fats; and are gluten-free. The sealing and construction of the multi-layer, BPA-free retort pouch ensures superior safety and integrity of its contents, which stay fresh for up to 24 months.
Source: Verde Valle Foods Inc.