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Beauty drink 'glows' in sleek bottle

Creating a “beauty” in the emerging $1-billion/yr cosmeceutical marketplace, Nestlé Co. launched in September a new functional drink product called Glowelle™. The dietary supplement, or “beauty juice,” is high in antioxidant properties, vitamins and fruit extracts. Aimed at nourishing and hydrating the skin, Glowelle is being targeted at upscale department stores such as Neiman Marcus. The custom, 8-oz tapered glass bottle from Vitro Packaging, Inc. (www.vitro.com) is decorated in two colors with applied ceramic labels (ACL) by Vitro at its plant in Monterrey, MX.



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