Beer artistry: 6 years of winning Pabst Art Cans

By Rick Lingle in Packaging Design on October 29, 2019

A showcase of Pabst Blue Ribbon Art Can winners through 2019 coincides with the launch of the 2020 contest to celebrate the brand’s 175th year.

Launched in 2014, the Pabst Blue Ribbon Art Can Contest has placed original art on more than 300 million 16-ounce cans and awarded more than $100,000 to emerging artists who also see their artistry credited on the cans. The 2020 Art Can Contest kicked off October 1 as 30 million cans featuring last year’s winners hit stores and bars across America.

Pabst Blue Ribbon has launched its annual Art Can Contest, in search of the brand’s next creative force, and showcases past winners through a unique augmented reality (AR) can experience. With the AR experience, anyone can view the 16-oz art can of Pabst Blue Ribbon designed by Kelly Ward on their smartphone to trigger a new in-app AR lens on their Facebook camera. Users will be able to swipe through five winning designs of previous Pabst Blue Ribbon Art Can Contests.

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WestPack-2020  WestPack 2020: Ideas. Education. New Partners. Feb. 11-13

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The winner of the 2020 Art Can Contest will have their work featured on more than 30 million cans of Pabst Blue Ribbon, as well as all related packaging in the Summer of 2020. The winner will also receive a $10,000 grand prize, and be interviewed by and have their work featured on Juxtapoz.com. 

The 2020 contest will be judged in partnership with Juxtapoz Art & Culture Magazine. For more than 25 years, Juxtapoz has supported and documented underground art, giving a platform to emerging artists and communities that have been overlooked by the mainstream and commercial art world. 

As the 2019 Octoberfest month winds down, we thought readers would enjoy this quick review of past and present winners. Click View Gallery button above.

Rick Lingle

Rick Lingle is senior technical editor of Packaging Digest. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-481-1426.

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