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Beer Packaging

Beer artistry: 6 years of winning Pabst Art Cans: Gallery

The first Pabst Art winner from 2014, Josh Holland is credited via on-can printing for a design that shows a wild side. “The Art Can Contest allows us to literally turn our biggest platform into a blank canvas for an emerging artist,” says Andrew Heard, brand manager of art at Pabst Blue Ribbon. “We put original art in the hands of millions every year and allow our customers to experience incredible art wherever they are enjoying a Pabst Blue Ribbon.”

A showcase of Pabst Blue Ribbon Art Can winners through 2019 coincides with the launch of the 2020 contest to celebrate the brand’s 175th year.

Launched in 2014, the Pabst Blue Ribbon Art Can Contest has placed original art on more than 300 million 16-ounce cans and awarded more than $100,000 to emerging artists who also see their artistry credited on the cans. The 2020 Art Can Contest kicked off October 1 as 30 million cans featuring last year’s winners hit stores and bars across America.

Pabst Blue Ribbon has launched its annual Art Can Contest, in search of the brand’s next creative force, and showcases past winners contest through a unique augmented reality (AR) can experience.

With the AR experience, anyone can view the 16-oz art can of Pabst Blue Ribbon designed by Kelly Ward on their smartphone to trigger a new in-app AR lens on their Facebook camera. Users will be able to swipe through five winning designs of previous Pabst Blue Ribbon Art Can Contests.

The winner of the 2020 Art Can Contest will have their work featured on more than 30 million cans of Pabst Blue Ribbon, as well as all related packaging in the Summer of 2020. The winner will also receive a $10,000 grand prize, and be interviewed by and have their work featured on 

The 2020 contest will be judged in partnership with Juxtapoz Art & Culture Magazine. For more than 25 years, Juxtapoz has supported and documented underground art, giving a platform to emerging artists and communities that have been overlooked by the mainstream and commercial art world. 

As the 2019 Octoberfest month winds down, we thought readers would enjoy this quick review of past and present winners.

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