BD Veritor and ON/GO

BD Veritor and ON/GO brand COVID at-home test kits have the highest packaging/product hero image scores for the US General Population Audience (Vizit Audiences use AI to simulate a consumer audience’s visual preferences based on online image viewing and interaction data).

One interesting demographic insight: The Cue brand (which just aired a Super Bowl LVI commercial) is the winner for our Millennial Men and Millennial Women audiences. These are same top groups watching the Super Bowl. The Cue brand won with our AI audience models for “Amazon” and “Walmart” shoppers, too.