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Beverage packaging: Hennessy to celebrate Mexican Bicentennial with commemorative bottle

Hennessy has announced a limited edition bottle in tribute to the 200th anniversary of the independence of Mexico. Each bottle will be individually-numbered and packaged in a collectible gift box wrapped with vintage style artwork.showcasing Hennessy's proud legacy in Mexico.

Both the bottle and box distinctively feature the official "Mexico 2010" seal. Hennessy's unique commemoration of this cultural milestone makes this launch especially significant and prestigious within the Mexican community.


Product unveilings counting down to the bicentennial (Sept. 16, 2010) will take place July 26-30 featuring Mexican soccer legend Luis Hernandez. Celebrations in Los Angeles, San Jose, Chicago and Houston will showcase the special packaging, new cocktail recipes and interview opportunities with Hernandez and Hennessy executives.

"It is Hennessy's privilege to be part of Mexico's rich heritage and cultural celebrations," said Manny Gonzalez, director of Hispanic Marketing for Hennessy. "Hennessy was the spirit of choice 200 years ago as Mexican soldiers and civilians toasted to their victory in battle. We are proud to recognize this powerful legacy and honor the 200th anniversary with an exclusive, commemorative box set perfect for gifting."

In keeping with the brand's authentic connection to the Mexican community, Luis Hernandez, known for being the highest goal scorer in World Cup competition for the Mexican national football team, will serve as the ambassador for the launch of Hennessy's Mexico 2010 bottle.

"I am proud to be part of Hennessy's Mexico 2010 launch," said Hernandez. "I value and respect that Hennessy Privilege created a special, limited edition bottle to commemorate this once-in-a-lifetime cultural celebration."

The limited edition Mexico 2010 gift box sets will be available for sale beginning in August at select retail locations in Arizona, California, Colorado, Illinois, New Mexico and Texas as well as in Mexico while quantities last. The suggested retail price per 750ml bottle is $44.99-49.99.

SOURCE: Hennessy

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