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Beverage packaging: Tropicana continues rebranding with Trop50 Farmstand Apple

Beverage packaging: Tropicana continues rebranding with Trop50 Farmstand Apple
Trop50 Farmstand Apple

Trop50 Farmstand AppleWith the launch of Tropicana Trop50 Farmstand Apple, apple lovers can now pour a glassful of crisp apple flavor without an ounce of guilt. Trop50 Farmstand Apple delivers the goodness of juice with 50 percent less sugar and calories, and no artificial sweeteners.

"The taste of Trop50 Farmstand Apple doesn't fall far from the apple tree," said Memo Maquivar, vice president of marketing for Tropicana. "It delivers the delicious taste of orchard-ripened apples that consumers crave with less sugar and calories than apple juice, to help you look and feel good without sacrificing enjoyment."

Refreshing Flavors, Refreshed Packaging

Trop50 has a new, refreshed look to match its bold and refreshing taste. Now showcased in a sleek, clear plastic bottle, the Trop50 line is still found in the chilled juice aisle.

The Fruity Trop50 Family

Additional Trop50 juice beverage flavors include Pomegranate Blueberry, Pineapple Mango and the original Orange offering. Trop50 Orange is available in several varieties, including No Pulp, Some Pulp and No Pulp Calcium & Vitamin D, which provides 35 percent daily value of calcium and 25 percent daily value of vitamin D.

At 50 calories per eight-ounce glass, Trop50 Farmstand Apple squeezes in a full day's supply of vitamin C and is a good source of antioxidant vitamin E. All Trop50 varieties offer the goodness of juice with the breakthrough use of a zero-calorie, all-natural stevia-based sweetener known as PureVia. PureVia is the highest quality, all natural extract of the stevia plant called Reb A. In Trop50, PureVia enhances the sweetness of real fruit juice, naturally.

Starting in late August 2010, the new Trop50 Farmstand Apple flavor is available in 59-ounce containers for a suggested retail price of $3.59.

SOURCE: Tropicana Products, Inc.


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