Big Brand Moves in Packaging
7UP, Eli Lilly, Coca-Cola, Oreo, Hormel Foods, and Crystal Geyser made news last month with some surprising decisions about packaging design.
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Leaders try new things, often succeeding because of careful analysis of consumer trends or emerging technologies. One of the reasons we keep an eye on major consumer packaged goods (CPGs) companies is because they have the resources and gumption to innovate and take sensible chances.
Our efforts were rewarded last month, as stories from Coca-Cola, Eli Lilly, Hormel Foods, and more captured your attention. Click through the slideshow to see the Top 5 articles from September 2024, based on page views and in reverse order.
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