Bissell Homecare Inc. hopes the new bottles for its 2X Ultra concentrated carpet cleaner formulas will make a clean sweep for sustainability. Working with creative agency Product Ventures (www.productventures.com), Bissell redesigned the existing plastic packaging for the carpet-care formulas with downsized bottles to provide the same cleaning power with half of the packaging of the nonconcentrated formulas. This, it expects, will ultimately reduce the burden of plastic on the environment.
In order to meet this challenge, the package structures for the new concentrates incorporate optimized ergonomics and dispensing features to jumpstart the overall consumer experience. The smaller bottles occupy less shelf space, cut freight costs and make it easier for consumers to carry, store and pour the products, Bissell says. Each bottle has a built-in measuring cap that creates a simpler, greener way to clean “deep-down dirt” in carpet and upholstery. Explains CEO Peter Clarke, “The reduction of transportation resources needed to ship these smaller bottles cuts greenhouse emissions by 80 percent.” The concentrated products carry the EPA's Design for the Environment (DfE) certification, recognized for safer chemistry. Partnering with DfE, Bissell says it's taking part in a national effort to improve the human health and environmental profile of chemical-based products.
