Vodka brand Smirnoff has, with the help of ad agency JWT Brasil, created a series of bottles with wrappers designed to mimic the skin of fruit. The new packaging is aimed at promoting Smirnoff's new flavor formula, Caipiroska.

Each bottle is wrapped with the textured ‘skin' of the fruit the vodka takes its flavors from; in this case passion fruit, lime and strawberry.

"We created the bottles...so that consumers could feel the unique experience of peeling a drink made of fruit,"  according to Design Taxi, a design blog where you can see more images of the Smirnoff  bottle and peel-off wrap.