Vodka brand Smirnoff has, with the help of ad agency JWT Brasil, created a series of bottles with wrappers designed to mimic the skin of fruit. The new packaging is aimed at promoting Smirnoff's new flavor formula, Caipiroska.
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Each bottle is wrapped with the textured ‘skin' of the fruit the vodka takes its flavors from; in this case passion fruit, lime and strawberry.
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"We created the bottles...so that consumers could feel the unique experience of peeling a drink made of fruit," according to Design Taxi, a design blog where you can see more images of the Smirnoff bottle and peel-off wrap.
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