Elsie-the-cow is getting a bit of a makeover as Borden, Louisiana's leading dairy, this week unveiled new packaging design and an exciting new ad campaign featuring one of Disney's hottest stars, Selena Gomez.

Keeping the Borden brand current with families, the new label designs will be on all Borden milk containers in the dairy case later this month. New television and radio ads featuring the teen star of the "Wizards of Waverly Place" with Elsie-the-cow will spotlight the brand across the region.

"Borden has been the most-trusted, local dairy here for more than 150 years, and now we are bringing the brand and Elsie to the next generation of milk drinkers," said Rick Beaman, president for Borden. "Our new labels will catch eyes in the dairy case and help shoppers find their favorite brand of great-tasting milk, while our new star Selena teams up with Elsie to remind parents that our local, farm-fresh milk is the best choice for their family."

New Borden Labels Promote Local Farm-Freshness
Borden is updating its packaging labels to spotlight its farm-fresh milk made locally. In addition to the new barn imagery, Elsie the cow remains prominent on the label. The new labels will be seen across all lines, including the Plus Line (Lite Line, High Protein and Kid Builder), in gallons, half-gallons, quarts and single serve sizes. The new labels will arrive in dairy cases this month.

Source: Borden