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Packaging Design

Brands Support Ukraine Through Packaging Design

Article-Brands Support Ukraine Through Packaging Design

Image courtesy of robodread/Alamy Stock Photo Alamy-Ukraine-Blue-Yellow-Color-Swash-robodread-T9ENMY-1540x800.jpg
From Lipton’s blue and yellow Russian tea color scheme to Sainsbury’s relabeling chicken kiev to kyiv, brands show support with creative designs.

Much of the world’s attention has been on Ukraine the past few months as the initial threats of a Russian invasion turned into the horrific reality of war.

The supportive reaction of solidarity for the beleaguered country has been widespread. As people, agencies, and countries have responded with direct support along with the prayers from millions throughout the globe, brands and others have reacted through changes to packaging designs in creative ways collected in this compilation. 

We salute Lipton’s color scheme and design for boxes of Russian tea.

UK grocery chain Sainsburys decided to change the name of chicken kiev to chicken kyiv.

This first aid packaging displays support.

Whether intentional or not, a similar tack is seen in Buckley’s medicines in the UK.

Packaging design reflects changes for solidarity.

Packaging vendor introduced new colors of beverage cups.

This beer packaging series in Ukraine turned to unflattering illustrations for Putin and other world leaders.

At the opposite end of the spectrum is this prayerful coffee pouch redesign.

Design company showcase work by Ukraine designers.

This completes the brand tie-ins, but there were other packaging-related examples worth presenting. For example, individuals found their own muse, such as artfully repurposing pizza packaging for a heartfelt statement.

There’s also grassroots DIY approach that reflects the smoker's personal feelings.

A stunning NFT entry to support the Ukraine people that’s referred to as a bottle so we'll include it, too.

Suppliers found ways to help directly by providing needed protective packaging supplies to prevent collateral damage to cultural treasures worth preserving. 

We'll end on a contemplative note.




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