March 11, 2015
Brawny packaging redesign
Georgia-Pacific, the manufacturer of Brawny paper towels, is launching a new campaign based on consumer feedback.
Brawny towels now come in new, larger roll size packs, to accommodate those who want to buy in bulk. The product now is even stronger when wet and continues to deliver the strength needed to meet those tough cleaning challenges. For those in disbelief, Georgia-Pacific offers a Money Back Guarantee, as they are supremely confident in their high quality product.
In terms of packaging, Brawny towels have evolved into a more distinctive look, with The Brawny Man positioned high on the pack, standing behind the Brawny brand logo. Building on how The Brawny Man personifies the trust and dependability of towels, the visible yellow packaging features the unique emboss that grabs the consumer's attention.
Brawny towels will also be launching an integrated social media campaign focusing on a young boy named Charlie via Facebook and Twitter to deliver compelling content to consumers by exploring ways Brawny towels and he may serve as cleaning partners for families.
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