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Cheerios Special-Edition Packaging Gets Personal

Heart-shaped Cheerios are back in honor of American Heart Month and packed this year in special-edition generic name boxes such as Grandparents or Mamá. Or you can customize your own box.

Rick Lingle

January 25, 2024

2 Min Read
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General Mills

At a Glance

  • Cheerios offers custom-printed cereal boxes for American Heart Month
  • Consumers can customize cereal boxes with any name for $20
  • Customized boxes feature names of loved ones, encouraging heart-health awareness

You may never see your face on Wheaties, but you can have your name on a Cheerios box.

That’s because the brand is bringing back its beloved Happy Heart Shapes in honor of American Heart Month with a fun new custom twist. To celebrate five years of Happy Heart Shapes and the role Cheerios can play in supporting Americans who desire a heart-healthy lifestyle, Cheerios is launching special-edition boxes featuring names of those who inspire you to make heart healthy choices.

In addition to special-edition boxes with names like Mom, Friend, Grandparents and Family in both English and Spanish available at retailers nationwide throughout February, consumers can also order personalized yellow boxes online featuring any name at Cheerios.com.

Customization will set you back $20. If you want it in an acrylic case as a keepsake, add another $20.

Shipping is free while supplies last.

The only limitation is that it be within 18 characters.

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As the brand’s release explains, “when people see Grandma, Abuelo, Bestie, Dad, and the names of other loved ones on the cover of their box, they will be reminded to take care of their heart not only for themselves, but for those people who mean the most to them. The name boxes are a great way to remind people that, apart from the convenience and great taste, Cheerios are made with whole grain oats, which can help lower cholesterol as part of a heart healthy diet.”

“From being there to cheer on your kids’ activities to laughs across the breakfast table — these are the moments with loved ones that remind us why it’s worth saying, ‘Yes’ to taking care of our heart health,” says Kathy Dixon, Senior Brand Experience Manager for Cheerios. “This year, the special-edition Cheerios name boxes and Happy Heart Shapes are a simple reminder for people to take care of their heart so they can be there for all of life’s special moments.”

Special-edition boxes will be available at retailers nationwide in five flavors: Original yellow-box Cheerios, Honey Nut Cheerios, Chocolate, Strawberry Banana, and Apple Cinnamon.

About the Author(s)

Rick Lingle

Senior Technical Editor, Packaging Digest and PlasticsToday

Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-408-7184.

https://twitter.com/PackmanRick[email protected]

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