Cheese wrap becomes ticket to fun

Beginning May 15 through Aug. 31, 2011, families can enjoy big savings at Six Flags parks across the country with specially marked packages of Polly-O and Kraft String Cheese and Twists. Families simply bring a Kraft or Polly-O String Cheese or Twists package wrapper to a participating Six Flags park* to receive the discount. The discount varies by brand:

♦ Polly-O packages are good for one Free Kids Ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day.

♦ Kraft packages are good for $15 off general admission any day.

"We're thrilled to team up with Six Flags to help kids have fun this summer," says Chris Urban, brand manager for Kraft Foods. "We know families are looking for more value and it's great that Kraft and Polly-O customers can enjoy a memorable day at Six Flags with a special price with this fun promotion."

In addition to the valuable on-pack discount for Kraft and Polly-O customers, the brands will activate their twisted fun with an integrated marketing campaign inside the parks and offer consumers a chance to win great prizes with a national sweepstakes.

Kraft and Polly-O will feature branding on Six Flags family-targeted "twisting" roller coasters at participating parks across the country, as well as run branded advertising across the Six Flags Media Networks, including commercials on Six Flags TV, the theme park's award-winning out-of-home television network.

For consumers seeking even more fun this summer, Six Flags and Kraft/ Polly-O is launching the "Twisted Adventure" Sweepstakes, where one lucky family at each of the participating Six Flags parks will win "20 one-day general admission tickets to the local park of their choice." The sweepstakes will run through June 30, 2011, and consumers may enter online at www.sixflags.com/twistedsweeps. No purchase necessary.

"We're really excited about this partnership," says David McKillips, svp, corporate alliances. "This is an innovative promotion that provides great exposure for the brands with our in-park media assets and certainly great value for moms and families with savings at our parks."

Kraft Foods is also partnering with TerraCycle, the international upcycling and recycling company that turns packaging wrappers into affordable, eco-friendly products. This summer all of the Kraft and Polly-O packaging wrappers collected at Six Flags will be upcycled into useful products while saving waste from landfills.

* See official listing of participating Six Flags locations at www.KraftPollyOSixFlags.com

Source: Kraft Foods

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