 |
Who can forget cigar boxes? For kids, they were the perfect “stash” container for crayons, baseball cards, and other keepsake toys and collectibles. Young Plantations, Florence, SC, hopes to bring those memories back to consumers with its launch of the Mingo River® Southern Holiday Sampler of double-dipped chocolate pecans, butter-roasted and salted pecans and all natural cheese straws from Alabama. Young Plantations is betting that the nostalgic factor together with the popular taste of the Southern treats will ignite sales for specialty retailers this holiday season. The sturdy box contains a three-way plastic tray filled with the goodies, which total 18 oz, and is sealed with a clear film overwrap for security and freshness. The sampler is adorned with mouth-watering images of pecans and cheese straws, accented with a green banner and subtle snowflakes. The paperboard box is wrapped with 70# coated litho paper stock, offset-printed in four colors by Nupak Printing (www.nupakprinting.com), which also produces the box and uses eco-friendly inks and adhesives. The package was designed by Lux Strategic Communications (www.luxpr.com). According to president Tom Coker, “There's no other gourmet food item currently packed in a cigar-style box.”
