When planning a redesign of its Naturally Delicious line of premium salad dressings, Cains Foods wanted a bottle design that imparted an upscale, functional image that would attract the attention of discerning customers perusing retail shelves for fine-food products. They also wanted a closure that provided users with convenience, control and freedom from mess.
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"What consumers really hate is when they open a bottle of dressing and half the bottle goes on their salad," says Chris Katopis, vp of sales and marketing at Cains.
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The company opted for a LiquiFlapper cap, produced by Weatherchem. The 8-mm closure includes a flip-top cap (an improvement over screw-top caps, which require two-hand operation and could get lost) with a teardrop orifice, which allows the salad dressing to flow evenly and smoothly.
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"Our customers can regulate product flow easily by applying a small amount of pressure to the bottle. They can pour as much or as little as they want, which improves the overall satisfaction level of our customers," Katopis says.
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In addition to providing neat dispensing and ease of use, the LiquiFlapper closure helps give the Naturally Delicious bottle enhanced package appeal. The previous design was approximately 3 in. wide, a size that didn't enjoy an optimal amount of banner space on the store shelf. The new closure fits in well with Cains's larger, more contemporary design; with an increased bottle width of 4.25 inches and a decreased depth, the product has gained 12 inches of shelf space for greater visual impact, and its reduced depth on the shelf makes retailers happy.
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