ConAgra Foods and Constar International is a winner in the World Packaging Organization's 2008 WorldStar Award, the international packaging industry's most prestigious honor. The two companies were recognized for ConAgra Foods' 46-ounce Hunt's®Ketchup bottle made using Constar's DiamondClear®PET technology. Formal presentation of the WorldStar Awards will take place in Mexico in May 2009.
This is not the first honor the Constar-produced Hunt's Ketchup bottle has received. In 2007, the Institute of Packaging Professionals' AmeriStar Awards recognized it as the top sustainable package of 2007. The package also won a second AmeriStar Award in the Food Category.
"At ConAgra Foods, we're focused and committed to utilizing new and better packaging materials that are environmentally friendly and designed for better recyclability," said Gail Tavill, vice president of sustainability and channel development, ConAgra Foods. "The 46-ounce Hunt's Ketchup bottle was the first to be made with DiamondStar PET technology, but we have since rolled out this technology on all our other-sized Hunt's Ketchup bottles as well. We're proud that our efforts were recognized by the World Packaging Organization and are thrilled to receive their WorldStar Award."
Commenting on the WorldStar Award, Constar CEO and President Mike Hoffman said, "Being one of only five packages from the United States to be recognized by the global packaging industry as among the best in the world is very gratifying. The WorldStar Packaging Award is a tribute to ConAgra Foods, who saw the value of our technology, and to our people, who pushed the boundaries of materials science and engineering to bring DiamondClear to life. It is a privilege to be able to offer a package that meets the goals of sustainability, product protection and merchandising."
The competition for the 2008 WorldStar Award drew nearly 300 entries from around the world, with winners selected as international standards of packaging excellence from which others may learn. The lightweight Hunt's Ketchup PET bottle employs Constar's innovative DiamondClear technology that delivers exceptional clarity, advanced barrier performance and optimized sustainability. It is a high-performance alternative to glass and other plastic containers for a wide range of beverages and foods.
By using Constar's DiamondClear PET technology, ConAgra Foods was able to reduce the weight of its 46-ounce ketchup bottle by nearly 12 percent, a significant sustainability gain. In addition, DiamondClear provides glass-like clarity, a real breakthrough for an oxygen scavenging material that is blended directly into PET. Its exceptional barrier performance preserves the vibrant red color and flavor of Hunt's Ketchup, while delivering optimum presentation on the shelf. Once the product is gone, consumers can place the empty bottle in a curbside-recycling bin.
For ConAgra Foods, the use of DiamondClear technology for Hunt's Ketchup bottles is just one of the company's numerous initiatives focused on improving packaging sustainability. In August, ConAgra Foods became the first company in North America to incorporate post-consumer recycled plastic in its frozen meal trays - an effort that will divert approximately 8 million pounds of plastic from landfills to the recycling stream annually. The frozen meal trays, made with 30 to 40 percent post-consumer recycled plastic for products such as Healthy Choice, Banquet, Kid Cuisine and Marie Callender's, require less energy and resources to produce than traditional frozen meal trays.
Source: Constar International Inc.