Condom multipack tube ends transform into portable tin
January 30, 2014
ONE 12-pack
Global Protection Corp. has launched new product packaging in its ONE condom lineup. The new packaging, which replaces the vertical aluminum boxes ONE has used for the past five years, consists of patent-pending plastic tubes that convert to sleek, pocket-sized aluminum carrying cases that are perfect for protection on-the-go. The tubes were first used in the launch of Tantric Pleasures, a new line of condoms that ONE introduced in February 2012.
"We're extremely excited to introduce these tubes to the public," says ONE's founder and president, Davin Wedel. "This integrative packaging was in development for the past several years and represents our commitment to product innovation."
The clear, glossy cylinders showcase the company's artfully designed condoms, and are topped at each end with the reusable casings, available in nine colors. No other condom brand on the market has packaging that compares, making this eye-catching display sure to stand out on retail shelves.
Stylish safety
How and where condoms are stored is just as important as proper condom use itself. Condoms that are kept loose in a purse or wallet, for example, run the risk of puncture or overheating. ONE's aluminum tins provide an attractive and relatable option to consumers, making condom safety a no-brainer—and a welcome relief to health organizations who are just as concerned with spreading the message of proper condom storage.
"One of our mottos is 'Pleasure plus protection,'" Wedel says. "We feel that our new packaging is going to help reshape the way people perceive contraception, and will continue to encourage condom use."
ONE Condoms are sold exclusively in Canada at Shoppers Drug Mart, Canada's leading retailer of beauty, health and pharmacy products and services, and online at select E-tailers. To learn more, visit www.onecondoms.com.
Source: Global Protection Corp.
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