Trapiche, Argentina´s leading wine brand, is introducing new packaging this fall for the entire range of Trapiche Varietals.
The theme for the new label is "The Condor and the Andes," highlighting the roots of Trapiche in Mendoza, at the foothills of the Andes, and reinforcing the use of the Condor as the symbol of Trapiche's core ranges—Varietals and Oak Cask.
The Condor is the icon bird of the Andes Mountains, and the largest flying bird on earth. It is depicted as the Spirit and Guardian of the Andes, and for many Andean communities, it has magical powers, inspires respect and forces admiration. The label provides a distinguished look that maintains features of Argentina's heritage and trajectory, wine culture and tradition, and embraces the features of the new world.
On the label, the Trapiche brand is larger and more visible, and the upper-part of the label offers better readability. The varietal and harvest, both in red, stand out. The lower part represents the guardian spirit of the Condor and the label closes with Argentina, reinforcing the association of Trapiche and Argentina.
The varietal range is Trapiche´s fastest growing line in most key markets in the United States, as well as the brand's best value range. New with the 2011 vintage is the inclusion screw caps in the white wine collection. The rest of the line—Malbec, Cabernet, Merlot, Syrah and Pinot Noir—will remain with cork enclosures.
Newly-packaged Trapiche varietals continue to over deliver at an unbeatable price point. Available through Wildman's network of U.S. distributors, the suggested retail price of $7.99 for a 750ml bottle remains quite the deal for wine-savvy bargain hunters in the know.
Source: Frederick Wildman and Sons Ltd.