Conflicting Container Colors Cause Consternation

The attitude about this #PackagingFail is understandable. But aren’t a lot of men color-blind anyway?

Lisa McTigue Pierce, Executive Editor

November 22, 2021

1 Min Read
Yin-Yang-Alamy-GM483P-ftd.jpg
Mehmet Buma / Alamy Stock Vector

There’s something Yin Yang about this packaging design scheme. But this Twitter poster and professed lover of the outdoors and wildlife sees this as contrasting rather than complimentary. Red Loctite adhesive in a blue tube and blue in a red tube just seems … wrong.

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If you can see it, that is. According to the Colour Blind Awareness organization, about 300 million people worldwide live with color vision deficiency (CVD), mostly men.

So, we get it, Mark. Red stuff should come out of a red tube. Or it should all be black-and-white-and-gray.

But who wants to live in that mono-chromatic world? Not packaging designers!

About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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