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Packaging Design

Conflicting Container Colors Cause Consternation

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The attitude about this #PackagingFail is understandable. But aren’t a lot of men color-blind anyway?

There’s something Yin Yang about this packaging design scheme. But this Twitter poster and professed lover of the outdoors and wildlife sees this as contrasting rather than complimentary. Red Loctite adhesive in a blue tube and blue in a red tube just seems … wrong.

If you can see it, that is. According to the Colour Blind Awareness organization, about 300 million people worldwide live with color vision deficiency (CVD), mostly men.

So, we get it, Mark. Red stuff should come out of a red tube. Or it should all be black-and-white-and-gray.

But who wants to live in that mono-chromatic world? Not packaging designers!

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