Good old Beertown — Milwaukee. About an hour and a half away from Packaging Digest’s suburban-Chicago headquarters lies the majestic home of myriad golden-suds brands, Harley Davidson, and the fictional utopia of The Fonze and the rest of the immortally sunny Happy Days gang (not to mention bubbly spinoffs Laverne & Shirley).

And not much else. Sadly, this rather pleasant, very livable town doesn’t have a lot of significant claims to fame. And, as you can see from the above short list of notables, the few things the town is known for aren’t all that hip or trendy.

So imagine my surprise when I stumbled into this nice collection of student packaging design work from Milwaukee Institute of Art & Design (MIAD) posted on Flickr.

Makes me look at our friendly neighbor to the north in a different light. Could it be that the Land of Beer & Brats has a tasty hip side? 

Sure seems like it. Check it out.

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