It’s a mystery why corrugated cases are only seen as plain, dull, and boring. Sure, that’s largely true of the overall mega-sized packaging market estimated to reach a value of $15.5 billion by 2026.

However, there’s something afoot in boosting boxes' possibilities, it just takes outside-the-brown-box thinking.

Consider as evidence the following seven examples that are anything but ordinary. In fact, these novel boxes are engaging, connected, flexible, labor saving, and downright more functional or striking than you’d have thought…or perhaps imagined.

For instance, what would you think of a self-healing box?

Things kick instantly into high gear with our first case, whereby an ingenious design trick dramatically increased brand protection to solve a seemingly impossible shipping problem.