The Coca-Cola Co. and Mondelēz asked packaging students to reimagine either the Coke Fridge Pack or the ecommerce Variety Pack of Oreos, Ritz and Chips Ahoy. Solutions to these real-world design challenges showcase the creativity, skills and talents of tomorrow’s packaging design professionals.
The 48-Hour RePack Student Awards Competition, organized by the Institute of Packaging Professionals, Southeastern Chapter, celebrated its 10th year in 2019.
Each year for the challenge, students are given just 48 hours to research, design and physically produce a redesigned package of a common household product, which changes each year. They also have to create a video presenting their idea and package.
This year, 25 teams from universities and colleges across the United States with packaging programs participated, with three teams earning awards and getting recognized for their innovations at NextPack 2019, an annual event put on by IoPP’s Southeastern Chapter.
The Coca-Cola Co. and Mondelēz sponsored the 2019 competition. Scott Biondich, president of the IoPP Southeastern Chapter, says, “Every year I am blown away by the creativity and incredible amount of work that these students manage to accomplish in just 48 hours.”
Judges for this year’s competition were:
• Bimal Kumar Lakhotia, director, Plastic R&D COE, Coca-Cola North America.
• Brian A. Rice, senior director, Design & Packaging Innovation, Georgia-Pacific.
• José Reyes, founder and creative director, Metaleap Creative.
Plans for next year’s competition have been set for Jan. 24-26, 2020, with the winners to be recognized at NextPack 2020, scheduled for next April 28.
And now, here are the winners of the 48-Hour RePack Student Awards Competition…
1st Place: Modular multipack helps Coke Fridge Packs fit into small spaces
Clemson University students Ryan Neilson, Tyler Gunter and Theresa Ciccarell won first place for their creative redesign of the Coke Fridge Pack, earning $3,000. Their NEW Break and Take Pack is a modular 8-can multipack that separates into dual 4-packs, thanks to a center perforated strip, so they can fit better into crowded or small refrigerators while still offering all the convenience features of the typical 12-can Fridge Pack.
Since the shape of the package resembles a boom box, the students created related graphics, with an AM/FM tuner, volume and selection dial on the principal display panel. Additionally, a speaker-driver shaped area doubles as placement for the Coke Zero Sugar logo. The video shows the flexibility of the multipack’s multiple orientations, as well as how new handles allow people to carry the pack on their shoulder, like a boom box.
NEXT: Mondelēz variety pack is efficient, reusable