Creative multipack designs earn students cash awards: Page 2 of 3

By Lisa McTigue Pierce in Packaging Design on July 02, 2019


2nd Place: Mondelēz variety pack is efficient, reusable

Virginia Tech students Emilee Wooten, Katelyn Farkas and Gillian Cubbage placed second, and earned $2,000, for their Mondelēz Intl. variety pack holding currently available family-size packages of Oreo cookies, Chips Ahoy! cookies and Ritz crackers (all Mondelēz brands that are often purchased in one order). The variety pack meets the requirements for Amazon’s SIOC (Ships in Own Container) ecommerce packaging and provides an efficient direct-to-consumer transport. It consists of an outer E-flute case that holds three paperboard trays that slide out like drawers, with handholds making that easy. Each family-size package sits inside the drawer and, except for the Ritz crackers, can be opened and closed while still inside the drawer/tray. Trays can be reused by refilling with family-size packs bought at the store or by holding other products.

Case graphics are simple brand logos on a comforting blue background.

Click here to watch the video.


NEXT: Variety pack ‘unfurls,’ revealing contents and whimsical graphics

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