3rd Place: Variety pack ‘unfurls,’ revealing contents and whimsical graphics
Earning $1,000 for third place, California Polytechnic, San Luis Obispo, students Blaine Boyd, Carson Barnes, Marilyn Nguyen, Von Balanon and Shea Irwin also tackled a redesign of the Mondelēz Variety Pack for ecommerce. Inspiration for their solution comes from the ease and simplicity of mailer boxes used for shipping textbooks.
For the new design, die-cut boxes are shipped flat, with integral pop-up spacers/cushions, for maximum efficiency from the box maker to the seller. SIOC shippers are then formed and packed with products. The rectangular shape of the E-flute corrugated pack also meets Amazon’s Frustration-Free Packaging (FFP) guidelines for easy stacking during storage and shipping. And playful graphics using brand colors evoke feelings of nostalgia with hand-drawn images of cookies and crackers.
To open the pack, consumers tear a perforation across the entire top of the box (no scissors needed). This allows all four sides of the box to “unfurl” and reveal the contents, which appear in their correct orientation—the Ritz carton remains upright, while the Chips Ahoy! and Oreo packs lay flat. According to the entry: “Our team intended for the products to be presented in this manner to the consumer because it accentuates the way that the primary packaging of the products are intended to be opened.”
This style of opening also lets consumers enjoy the whimsical interior graphics.