Previously branded Disney Garden and featuring Disney Pixar Toy Story characters, the new line is co-branded by Crunch Pak and Disney for the first time.
Crunch Pak and Disney-branded produce products feature packaging changes including an update to the recognizable stylized green leaf bearing the Disney logo; placement of nutritional information on the front of packaging; and the addition of the Disney Magic of Healthy Living logo.
Last month, DCP announced its commitment to helping families eat healthier foods by expanding its produce offering to make Disney-branded produce widely available and offer more product variety.
"Crunch Pak's fresh experience coupled with the power and equity of the Disney brand and characters will deliver excitement at the store level for our growing category," Freytag says.
Crunch Pak is continuing to produce its FOODLES line. Packaged in the shape of Mickey Mouse and featuring Mickey and friends characters, FOODLES feature an assortment of healthy snack food options including apples, grapes, cheese and pretzels.
Crunch Pak and Disney-branded produce products are available to retail customers nationwide. For more information visit www.crunchpak.com.