Design firm predicts consumer packaging trends for 2011

At retail, packaging must work hard to tempt shoppers and then convince them to buy in just a matter of seconds. So, what will brands need to do to attract and keep customers in the coming year? How will brands do more with less—reducing waste, using fewer natural resources and cutting down on transport distance—while effectively communicating the brand's promise?

In a series of thought-provoking articles, design experts at leading strategic branding and design firm Landor Associates divulge opportunities for success in the packaging industry through sustainable and purposeful design as they believe 2011 will be the year of sustainability and new advances in technology.

Trevor Wade, director, Digital Marketing, San Francisco, starts off with these insights in her introduction:

The group tackles timely issues such as adding light, sound and movement to packages; reusable packages; sustainable materials; and purposeful branding. Here's the full line-up of articles:
• The search for purpose by Scott Osman
• Design by Paul Owen
• Social media by Alex Do
• Shopping behavior by John Matthews
• Packaging by Wendy Hunt and Anne Reid
• Sustainability by Russ Meyer
• Color direction by Jack Bredenfoerder
• The petroleum industry by Andrew Welch
• The energy industry by Ian Wood
• Marketing in the Middle East by Aneesh Sharma
• Food by Kristin James
• The globalization of Asian brands by Monica Au and Lulu Raghavan
• Interactive entertainment by Frank Vial
• Brand management by Felix Stöckle

You can access all these 2011 trends and opinion articles by clicking here.