Dreamers, Here’s How to Market Your Packaging Ideas

WebbLogic is looking for entrepreneurs, inventors, and trailblazers who need help getting their ideas commercialized.

Lisa McTigue Pierce, Executive Editor

October 31, 2024

4 Min Read
Ideas concept through light coming from a corrugated box
Masterzphotois / iStock via Getty Images Plus

At a Glance

  • WebbLogic helps commercialize packaging ideas with proprietary insights and lean development for cost efficiency.
  • WebbLogic offers tailored B2B and B2C commercialization strategies, focusing on healthcare, university tech, and packaging.
  • Successes span medical, consumer, and industrial tech, including award-winning toys and enhanced pizza box designs.

“I’m an inventor and I have an idea I want to show you.” If I had a stock option for every time I heard that during my career …

Dang if those weren’t some great ideas though! Great ideas that I never saw or heard about after that initial outreach.

Those working in packaging development know how hard it is to get an idea to market. And it’s harder still for dreamers from outside the system.

And yet … the packaging industry thrives on innovation.

Do you have an incredible idea for improving packaging somehow but need help bringing it to life? Nicholas Webb — an inventor, author, and business maven himself — wants to help.

Webb — owner of LeaderLogic management consultants and a regular contributor to Packaging Digest — has recently launched a new business unit called WebbLogic. WebbLogic helps organizations, startups, universities, and research organizations successfully commercialize their technologies.

“We achieve this through an array of next-generation, commercialization, licensing, and marketing strategies,” Webb says. “We leverage proprietary market insight methods that empower our clients to create superior technologies and effective go-to-market, or licensing strategies.”

With a simple mission to transform innovative ideas into market success, Webb is looking for potential alliances.

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“We are proud to serve a diverse range of industrial sectors, both in business-to-business (B2B) and business-to-consumer (B2C) markets,” he says. “Our expertise is especially strong in healthcare technologies and university technology transfer and licensing. These specialty sectors allow us to bring deep, targeted knowledge to the table, ensuring that our clients receive tailored solutions that drive results.”

Ideas that move further than open innovation programs.

How is the WebbLogic process different from, say, an open innovation program? It runs full circle.

Webb explains, “WebbLogic leverages proprietary market and consumer insights, including our soul of the customer methods that improve upon other customer insight methods. We also have a range of proprietary innovation, pipeline methods that ensure that products and technologies are optimized prior to final development and ultimately commercialization.”

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WebbLogic also leverages lean product development and commercialization methods to hold down costs and improve efficiencies.

The company’s unique approach provides resources from initial ideation through full commercial launch. When it comes to people-power, WebbLogic also provides fractional innovation executive services to help smaller organizations fill innovation management slots at a fraction of the cost of a full-time executive.

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Proof is in these market successes.

When asked for an example, Webb says he’s been involved in the successful development and commercialization of technologies for 30 years — ranging from one of the world’s smallest medical devices and contact lens cleaning technologies to non-medical tech technologies — such as the development and commercialization of a line of kitchen gadgets marketed by some of the top gourmet retailers.

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“Another example of a product we developed that was very successful — it was one of the most award-winning toys — is HÄNZ Toys,” Webb says. “The company was sold at a profit to a holding company.”

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And a current project is turning the standard pizza box into “a powerful way for regional pizza companies to get far better satisfaction, insights, improved social ratings while providing a value-add to the consumer,” Webb says. “This technology also calls for art, contests, and other forms of game mechanics, and social engagement.”

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Additionally, Webb has worked to develop industrial technologies, like cooling systems for hardhats, and even products featured on infomercials and shopping channels, such as QVC.

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These examples show the value for inventors. But the worth to the packaging industry as a whole is what excites me the most. If you’re the one looking for that next can’t-miss innovation, add Webb to your digital Rolodex. He might just have what you need or know where to go to get it done.

About the Author

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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