Earlytimes Fire

Early Times Fire Eater combines the heat and spice of cinnamon liqueur with aged Early Times whisky to craft a warm, inviting and smooth whisky character. For enjoying as a shot, on the rocks or in a variety of cocktails, Early Times Fire Eater offers cocktails like the "Elephant Man" and the "Stilt Walker" to reflect various carnival acts. 

"With Early Times Fire Eater we wanted to deliver a level of curiosity and fun while ensuring the taste consumers have come to expect from Early Times," says Therese McGuire, brand manager for Early Times. "One look at a bottle of Early Times Fire Eater and you're taken back to a time when carnivals would travel the country bringing astonishing acts of amazement to the community."

As the bottle suggests, Early Times Fire Eater evokes an old world carnival feel and an exciting flavor experience. Additionally, the illustration of a big top carnival tent encompasses the bottle with bold red and white stripes. 

"Building on the theme of curiosity, vivid carnival imagery and language are used on the packaging for Early Times Fire Eater," says McGuire. "A silhouette of a carnival barker with an uplifted cane invites one to 'step right up' while the side panel warns 'it is not for the timid' for a lighthearted approach to this exciting product."

Early Times Fire Eater will initially be sold in select cities of Kentucky, Indiana, Washington, Florida, Tennessee, South Carolina, Wisconsin and California, with more to follow in 2012. Each bottle is presented at 66 proof with a suggested retail price of $14.99 to $15.99 for a 750ml bottle. 

Source: Early Times

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