Easy-open end

Easylift(TM) easy-open can end is launched by the co., which reports it’s testing it on 400-g packages of cat and dog food together with Nestle Purina Petcare Europe in the Netherlands. The co. says the new end, now available in a 73-mm-dia, significantly improves tab access while retaining all the opening performance of its flagship Eole(TM) technology, making it easier and faster for consumers including seniors, children and the physically impaired to open food cans without openers or other tools.

Crown Holdings, Inc.,
215/698-6056,
www.crowncork.com