Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

El's Kitchen redesigns packaging for launch of new gluten-free snacks

El's Kitchen redesigns packaging for launch of new gluten-free snacks
El's Kitchen

ElTo meet customer demand for additional flavors, El's Kitchen has expanded its popular line of gluten free snacks to include two new flavors.


El's Original Medleys are now joined by Sour Cream & Onion and Cheddar flavors.


The classic blend of herbs in tangy Sour Cream & Onion Medleys mixes perfectly with potato chips, corn nuts, pretzels, and El's own handmade Bagel Snaps to create an addictive snack that will please everyone, not just those with gluten issues.


El's Cheddar Medleys feature zesty white cheddar tossed with our snack mix to produce a crunchy, perfectly balanced cheesy mouthful that will keep customers coming back for more.


These latest flavors join Original Medleys and Original Bagel Snaps: the first gluten-free bagel chip on the market, in El's popular snack line.


Medleys and Bagel Snaps have no gluten, eggs, trans-fats, hydrogenated oil, high fructose corn syrup, preservatives, artificial flavors or cholesterol. Using only the best ingredients available, El's makes great tasting snacks that are available for retail in 5-oz bags.


To celebrate the new flavors, El's is unveiling updated, bolder packaging designs to better reflect the character and personality of its snack line. Says company president Eleanor Smith, "We needed to have continuity across our product categories, while allowing for future line additions, and this was the perfect opportunity to update the look and style of our packaging without losing our original feel. Plus, keeping our logo in the same spot and only slightly changing our distinctive typescript will call out to our current customers and save confusion on the shelf."


The new flavors and updated packaging are now shipping nationally.


Source: El's Kitchen


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.